Adedamola Haastrup

Led comprehensive marketing initiatives for a Platform Services Provider, significantly increasing website traffic, demo requests, and sales-qualified leads while enhancing brand engagement across Africa.

• Boosted website traffic by 20% and demo requests by 15% through the strategic execution of integrated digital campaigns.
• Directed the design and deployment of high-impact LED billboard visuals and continent-wide email campaigns, effectively engaging business leaders.
• Developed comprehensive brand identity kits, including logos and detailed brand guides, pitch decks, marketing collateral, and demo content for multiple products.
• Generated social media and corporate advertisement content, elevating social engagement by 55% across platforms.

I stepped into a rebranding phase and quickly became part of the story that reshaped the company’s public presence. I led campaigns that boosted visibility, improved brand perception, and supported service adoption across all states in Nigeria.

• By working closely with teams across design, sales, and leadership, I helped translate strategy into action and played a key role in market expansion and stronger client connections.
• Managed logistics for 11 large-scale marketing campaigns, ensuring seamless execution across 5 major regions.
• Delivered strategic billboards, executive presentations, and corporate publications.

Designed and executed creative strategies for brand storytelling and advertising, delivering innovative content solutions aligned with client goals.

• Designed and executed innovative creative strategies, enhancing brand storytelling and advertising effectiveness for diverse clients.
• Developed and delivered bespoke content solutions, precisely aligning with client objectives and resonating with target audiences.

Provided essential psychosocial support and conducted assessments for over 100 elderly patients, enhancing their well-being.

• Conducted comprehensive psychosocial assessments and delivered compassionate support to over 100 elderly patients, improving their quality of life.

Promoted NYSC initiatives and community projects by creating and sharing compelling stories across social media platforms.

• Developed and disseminated engaging stories across social media to effectively promote National Youth Service Corps initiatives and community projects.

Recognized for outstanding strategic and creative contributions as Digital Marketing Lead, demonstrating exceptional performance.

Awarded for outstanding performance and dedication during tenure as Marketing Strategist.